Rory Sutherland used to be my boss’ boss’ boss at Ogilvy. Check out his inspiring and awe-inspiring TED talks.

Dave Trott is one of the few top creatives who truly get behavioural economics. Everything he writes, says or blogs is highly recommended.

I learned a lot at the Behavioural Design Academy. It was started by the smart people at SUE Amsterdam, who also have a wealth of great articles in their library.

Roger Dooley is the author of Brainfluence, but I prefer his podcast – a well-made who’s who of behavioural economics.

The O-Behave blog and accompanying podcast from Ogilvy Change are still a bit rough around the edges but the best place to keep u with this very interesting agency.

For many inspiring books, including some that touch upon creativity and behaviour, check out Bis Publishers.