Name’s Tim. Born in The Hague, living in Amsterdam. Creative Director, Creative Strategist & Copywriter. Inspired by science to create ideas that work. Specialized in analogue and digital concepts that change behaviour. Obsessed by Behavioural Economics and creative processes.
I hold certificates from the University of Toronto (Behavioural Economics in Action), The Behavioural Design Academy, and Ogilvy Change’s Behavioural Economics course.
I studied Dutch linguistics & literature, a great start for combining science and creativity. I almost became your Dutch language teacher (yes, I even got my Master’s). Instead, I fell in love with advertising. I started out ghostwriting speeches and did a few years of direct marketing at the client side. Then I moved to the agency side, working for Polaroid, Fujitsu and the Dutch government. Next up was some years at Ogilvy One, led by Rory Sutherland. I then moved to DCVF, an agency in Amsterdam which major advertisers have named as Best Activation Agency in the Netherlands 3 times while I was a creative director. There, I’ve learned from working for the likes of Heineken, IKEA, P&G, KraftHeinz, Coca-Cola, M&M’s, Snickers, Skittles, Chocomel, Schiphol Airport, Red Bull, Tele2, Albert Heijn, KWF and HEMA.
I have been working with creative/art director Deborah Bosboom for over a decade. Together, we founded our own creative startup B.R.A.I.N. Creatives. I’m also the author of this book about brand activation
Like many creatives, I get inspiration and energy from passion projects on the side. I once doodled monsters in hundreds of people’s pictures – read about it here and check some pictures at Instagram. And when not enjoying the #agencylife I’m on stage or in the studio playing guitar with The Funkstamatics.
Should we talk about awards?
I’m not a big award show fan but I somehow managed to pick up a few nominations and awards at: ADC New York, Esprix, Eurobest, Epica, Cannes Promo Lions, Cannes Cyber Lions, New York Festivals, SAN Accent, Dagbladgoud, Mercur. I also judged the prestigious Esprix Awards for the maximum period of three years.