Who?

Name’s Tim. Born in The Hague, living in Amsterdam. Creative Director, Accidental Strategist & Copywriter. Inspired by science to create ideas that work. Specialized in analogue and digital concepts that change behaviour. Obsessed by Behavioural Economics and creative processes. 

I hold certificates from the University of Toronto (Behavioural Economics in Action), The Behavioural Design Academy, and Ogilvy Change’s Behavioural Economics course.

 

I studied Dutch linguistics & literature, a great start for combining science and creativity. I almost became your Dutch language teacher (yes, I even got my Master’s). Instead, I fell in love with advertising. I started out ghostwriting speeches and did a few years of direct marketing at the client side. Then I moved to the agency side, working for Polaroid, Fujitsu and the Dutch government. Next up was some years at Ogilvy One, led by Rory Sutherland. I then moved to this agency in Amsterdam, which major advertisers have named as Best Activation Agency in the Netherlands 11 times now. Here, I’ve learned from working for the likes of Heineken, IKEA, P&G, KraftHeinz, Coca-Cola, M&M’s, Snickers, Skittles, Chocomel, Schiphol Airport, Red Bull, Tele2, Albert Heijn, KWF and HEMA.

I have been working with creative/art director Deborah Bosboom for over a decade. At the moment we share Creative Director duties at De Combinatie van Factoren. I’m also the author of this book about brand activation. You can read articles and posts I published in Dutch at Activatiecopy.

Like many creatives, I get inspiration and energy from passion projects on the side. I once doodled monsters in hundreds of people’s pictures – read about it here and check some pictures at Instagram. And when not enjoying the #agencylife I’m on stage or in the studio playing guitar with The Funkstamatics.

Should we talk about awards?

I’m not a big award show fan but I somehow managed to pick up a few nominations and awards at: ADC New York, Esprix, Eurobest, Epica, Cannes Promo Lions, Cannes Cyber Lions, New York Festivals, SAN Accent, Dagbladgoud, Mercur. I also judged the prestigious Esprix Awards for the maximum period of three years.

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren